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My Career in Floral Design

Susie Edwards Floral DesignerBorn in Boston, Lincolnshire, I began arranging flowers when I was 10, successfully entering floral design competitions at local horticultural shows. Deciding to follow a design career in the floral field, I trained at the Constance Spry Flower School in 1960. Following on, I worked for the floral decorating department of Constance Spry Ltd. for about 18 months. I free-lanced in floral design in London and up and down the UK for the remainder of the 60’s. Horticultural knowledge was added to my design skills assisting in the set up of various stands at major horticultural and agricultural shows around the country.

During the 70’s and 80’s I continued my career by doing consultancy for Marks and Spencer PLC, I grew and marketed foliage and started up a mail order company for floral sundries. I passed both my National Demonstrators’ and National Speakers’ Test for the National Association of Flower Arrangement Societies, taking them on consecutive days!

In 1988 I became co-originator of a new Major Floral Art and Design Event at Springfields Gardens in Spalding, Lincolnshire, which ran for 10 years. Now resurrected at Lulworth Castle in Dorset, this floral design event continues to grow in importance and reputation, offering contemporary designers an impressive setting to show off their work.

By’89 I was writing regularly for Practical Gardening on Flower Arranging, and was also designing houseplant arrangements for major suppliers to the multiple market.

floral arch design for corporate functionIn 1990 I visited Expo ’90 in Osaka, Japan as the UK Ambassadress of Goodwill. I demonstrated at the NAFAS Festival and Competitions in Nottingham and in Salisbury for the ‘Save Our Spire’ Appeal. A major achievement of my career was during the latter years of the last decade when I was responsible for the floral designs for the opening of the Channel Tunnel in Folkestone – a major responsibility but an opportunity to be involved in history in the making. I also decorated a marquee for the celebrations of the centenary of Tower Bridge. I freelance again in London, creating floral designs in many prestigious venues – Westminster Abbey, Kew Gardens, at Chelsea Flower Show, Hampton Court, the Institute of Directors, the National Gallery, Banqueting House – as well as doing weddings in France, Italy and the Lebanon and New Year Flowers for an exclusive Hotel in Morocco. I also demonstrated in America 3 times. I taught frequently at the Lady Pulbrook Flower School in Sloane Street, London. During this time I began to write for the Flower Arranger Magazine quite regularly and in 1997 completed my first book – "The Encyclopedia of Flower Arranging", published by Salamander.

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I now live in Dorset and have found the environs a great influence on my creativity. I still travel all over the UK to arrange wedding flowers and to demonstrate and teach floral design. Together with Catharine Watson and Jill Sharp, we are developing a partnership entitled Trendsetters to promote contemporary designs with flowers and to encourage active learning of ‘New Wave’ designing through workshops and demonstrations with visiting designers from overseas. I have always liked to be on the Cutting Edge of Floral Design and the opportunity to ‘do my own thing’ at the Festival of Flowers in Canterbury Cathedral in 1998 has been another influence on the work I now do for my own pleasure and in my demonstrations.floral design for wedding in Milton Abbey Dorset

My last job of the 20th century was to arrange the flowers for my daughter’s wedding in the beautiful Milton Abbey in Dorset - an inspirational building and an emotional occasion.

I have been invited back to the southern states of America again in spring 2001 for a floral demonstration tour and am looking forward to sampling their wonderful hospitality again. My next project is to be another book – details as yet undefined. Watch this space!

I would like to thank David Lloyd for his permission to use some of his photographs for this website. His brilliant work regularly features in the pages of the Flower Arranger Magazine. His inspirational photographs do not just record a floral design, they bare the soul and draw out the quintessential elements of mood and character.